Edward Bass, EntSight
Edward Bass is the Founder & Director of EntSight, the global leaders in Brand & Entertainment Audience Intelligence who provide insight services to the likes of BMW, Tommy Hilfiger, WANDA Media, MINI, Bulgari and Universal Music.
As one of the authorities on how insight and data can be used to bridge the worlds of Brands and Entertainment Edward’s comment and perspective has been featured in publications such as The Times, The Drum, Kommersant, Raconteur and Luxury Daily.
Brands & Entertainment – How Audience Sentiment Can Play A Vital Role In Identifying Winning Partnerships
During this presentation Edward will share how sentiment analysis of audience social data has been used by EntSight to help determine key Entertainment, Celebrity and Influencer partnerships for leading global brands.
He’ll also examine the role image recognition and the evolution of audience sentiment and emotion analysis has to play in the future of Brand & Entertainment Audience Intelligence.