Ana Melnic, Adidas
Adidas | Digital Brand Commerce | Digital Analytics
Ana is a senior digital analyst at Adidas, specializing in social listening for sentiment analysis; social media performance analytics; and .com, mobile and web analytics. Her work also includes NLP applications for topic extraction, sentiment and emotion identification.
Crowdsourcing Product Design Using the Voice of the Consumer
Product iteration using social media – touching on exploring topics and sentiment within online conversations to source inspiration and validation when creating new products.